THE GIFTWARE ASSOCIATION LAUNCH THE BRAND NEW CONSUMER AWARD WITH THE INSIGHTS PEOPLE

The Giftware Association is excited to announce a new and exciting competition for the industry, partnering with award winning tech company, The Insights People and using the combined knowledge and expertise to create a competition which will be judged by the end consumers and focusing on kids and parents. They are both proud to introduce the Kids Gift of The Year award and Parents Gift of The Year award.

The awards will run alongside The GA’s successful Gift of The Year competition, but rather than an industry judging panel featuring buyers and retailers, the final decision on the winners will be made by the kids and parents, ultimately the end consumers, creating a whole new audience for the products to be judged by. The new competitions will run throughout the year and compared to the existing entry options, will award seasonal winners across Spring, Summer, Autumn and Winter providing multiple opportunities for successes to be recognised and creating fantastic exposure for companies looking to promote their products and ranges to get a totally different viewpoint of their gifts.